September Idol Group Brand Reputation Rankings Announced

Sep 26, 2020

The Korean Business Research Institute has revealed this month’s brand reputation rankings for idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 100 idol groups, using big data collected from August 24 to September 25.

BTS successfully defended their position at the top of the list this month with a brand reputation index of 19,856,947 for September, marking a 33.27 percent rise in their score since August.

High-ranking phrases in BTS’s keyword analysis included “Billboard,” “Dynamite,” and “YouTube,” while their highest-ranking related terms included “appear,” “speech,” and “participate.” The group’s positivity-negativity analysis revealed a score of 83.79 percent positive reactions.

BLACKPINK similarly held onto their spot at second place with a brand reputation index of 13,138,816, marking a 38.71 percent increase in their score since August. Oh My Girl also enjoyed a 27.99 percent rise in their score, bringing their brand reputation index to a total of 3,628,647 for September.

Check out the top 30 for this month below!