September Individual Idol Brand Reputation Rankings Announced

Oct 01, 2020

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,425 idols, using big data collected from August 30 to September 30.

BTS’s Jimin topped this month’s list with a brand reputation index of 11,749,717, marking a 19.71 percent increase in his score since August.

High-ranking phrases in Jimin’s keyword analysis included “UN,” “movie,” and “ARMY,” while his highest-ranking related terms included “speech,” “premiere,” and “appear.” His positivity-negativity analysis revealed a score of 91.55 percent positive reactions.

MAMAMOO’s Hwasa rose to second place after enjoying a 65.36 percent rise in her score since last month. The idol’s total index came out to 9,752,497 for September.

Kang Daniel held onto his spot at third place with a brand reputation index of 9,550,183, marking a 19.82 percent increase in his score since August.

Finally, BTS’s V and Jungkook rounded out the top five for September at fourth and fifth places respectively.

Check out the top 30 for this month below!