November Idol Group Brand Reputation Rankings Announced

Nov 21, 2020

The Korean Business Research Institute has revealed this month’s brand reputation rankings for idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 100 idol groups, using big data collected from October 20 to November 20.

BTS held onto their spot at the top of the list this month with a brand reputation index of 16,858,121, marking a 18.49 percent rise in their score since October.

High-ranking phrases in BTS’s keyword analysis included “BE,” “YouTube,” and “military service,” while their highest-ranking related terms included “comeback,” “comfort,” and “surpass.” The group’s positivity-negativity analysis revealed a score of 76.82 percent positive reactions.

TWICE rose to second place in this month’s rankings after seeing an impressive 161.24 percent increase in their brand reputation index since October. The group’s total index for the month came out to 6,969,127.

Finally, NCT maintained their position at third place with a brand reputation index of 6,165,057 for November.

Check out the top 30 for this month below!