December Idol Group Brand Reputation Rankings Announced

Dec 26, 2020

The Korean Business Research Institute has revealed this month’s brand reputation rankings for idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various idol groups, using big data collected from November 26 to December 26.

BTS successfully defended their position at the top of the list this month with a brand reputation index of 18,972,090, marking a 12.54 percent increase in their score since November.

High-ranking phrases in BTS’s keyword analysis included “Dynamite,” “YouTube,” and “Billboard,” while their highest-ranking related terms included “award,” “congratulate,” and “release.” The group’s positivity-negativity analysis revealed a score of 85.02 percent positive reactions.

BLACKPINK rose to second place in this month’s rankings with a brand reputation index of 8,401,874, marking an impressive 53.20 percent rise in their score since November.

Finally, NCT held onto their spot at third place with a brand reputation index of 7,985,896, marking a 29.53 percent increase in their score since last month.

Check out the top 30 for this month below!