January Boy Group Brand Reputation Rankings Announced

Jan 09, 2021

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from December 9, 2020 to January 9, 2021.

BTS topped the list for the 32nd consecutive month, scoring a brand reputation index of 18,656,046. High-ranking phrases in the group’s keyword analysis included “Billboard,” “Dynamite,” and “Map of the Soul,” while their highest-ranking related terms included “record,” “dominate,” and “chosen.” BTS’s positivity-negativity analysis also revealed a score of 80.45 percent positive reactions.

NCT held onto second place for the fourth month in a row, scoring a brand reputation index of 5,115,736 for January.

SEVENTEEN maintained their position at third place with a brand reputation index of 4,613,058, marking a 28.06 percent increase in their score since December.

Finally, EXO and The Boyz rounded out the top five for the month at fourth and fifth places respectively.

Check out the top 30 for this month below!