January Individual Idol Brand Reputation Rankings Announced

Jan 30, 2021

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,453 idols, using big data collected from December 30, 2020 to January 30, 2021.

BTS’s Jimin held onto his spot at the top of the list this month with a brand reputation index of 8,016,940. High-ranking phrases in Jimin’s keyword analysis included “ARMY,” “Sarang,” and “birthday,” while his highest-ranking related terms included “celebrate,” “chosen,” and “surpass.” The idol’s positivity-negativity analysis revealed a score of 81.06 percent positive reactions.

BLACKPINK’s Jennie came in at a close second with a brand reputation index of 7,782,727, marking an impressive 224.09 percent rise in her score since November (the last time the rankings were published).

BTS’s V took third place for January with a brand reputation index of 7,055,289, marking a 10.24 percent increase in his score since November. His bandmates Jungkook, Jin, and Suga also swept the next three spots on the list at fourth, fifth, and sixth places respectively.

Check out the top 30 for this month below!