February Boy Group Brand Reputation Rankings Announced

Feb 11, 2021

The Korean Business Research Institute has revealed the brand reputation rankings for male idol groups for the month of February 2021.

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various male idol groups, using big data collected between January 11 and February 11.

For the 33rd consecutive month, BTS topped the brand reputation rankings for boy groups with a brand reputation index of 12,696,615. NCT took the No. 2 spot for the fifth month in a row with a brand reputation index of 4,443,291. SEVENTEEN held on to their position at No. 3 with a brand reputation index of 4,183,589.

EXO maintained its place at No. 4 like in last month’s rankings, while SHINee rose to No. 5, likely spurred by the news of their upcoming full group comeback.

Check out the top 30 for this month below!