February Girl Group Brand Reputation Rankings Announced

Feb 12, 2021

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from January 12 to February 12.

BLACKPINK held onto their spot at the top of the list this month with a brand reputation index of 4,727,078, marking a modest 1.91 percent rise in their score since January.

High-ranking phrases in BLACKPINK’s keyword analysis included “online concert,” “Billboard,” and “Jennie,” while their highest-ranking related terms included “perform,” “donate,” and “surpass.” The group’s positivity-negativity analysis revealed a score of 79.82 percent positive reactions.

(G)I-DLE rose to second place in the rankings after enjoying an 18.87 percent increase in their brand reputation index since last month. The group’s total score for February came out to 3,535,118.

Finally, MAMAMOO came in third place with a brand reputation index of 3,230,068, marking an impressive 46.85 percent rise in their score since January.

Check out the top 30 for this month below!