February Individual Idol Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,453 idols, using big data collected from January 21 to February 21.
BTS’s Jimin held onto his spot at the top of the list this month with a brand reputation index of 10,940,994, marking a 36.47 percent increase in his score since January.
High-ranking phrases in Jimin’s keyword analysis included “Christmas Love,” “Filter,” and “ARMY,” while his highest-ranking related terms included “surpass,” “perfect,” and “release.” The idol’s positivity-negativity analysis revealed a score of 87.53 percent positive reactions.
Kang Daniel came in at a close second after enjoying an impressive 92.35 percent rise in his brand reputation index since last month. His total score came out to 10,679,813 for February.
Finally, ASTRO’s Cha Eun Woo rose to third place with a brand reputation index of 9,987,639, marking an 84.27 percent increase in his score since January.
Check out the top 30 for this month below!
- BTS’s Jimin
- Kang Daniel
- ASTRO’s Cha Eun Woo
- BLACKPINK’s Jennie
- BTS’s V
- BLACKPINK’s Rosé
- TVXQ’s Yunho
- BTS’s Jungkook
- BTS’s Jin
- MAMAMOO’s Hwasa
- Super Junior’s Kim Heechul
- BTS’ Suga
- BTS’s J-Hope
- BLACKPINK’s Jisoo
- BTS’s RM
- TWICE’s Jeongyeon
- EXO’s Baekhyun
- BLACKPINK’s Lisa
- LOONA’s Chuu
- Park Ji Hoon
- GFRIEND’s Sowon
- HOTSHOT’s Ha Sung Woon
- (G)I-DLE’s Miyeon
- Red Velvet’s Seulgi
- IZ*ONE’s Kim Min Ju
- NCT’s Jungwoo
- Oh My Girl’s Seunghee
- NCT’s Jaehyun
- Oh My Girl’s Arin
- IZ*ONE’s Jang Won Young
Check out Cha Eun Woo’s recent drama “True Beauty” with subtitles below!
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