March Variety Star Brand Reputation Rankings Announced

Mar 06, 2021

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from February 6 to March 6.

Yoo Jae Suk held onto his spot at the top of the list this month with a brand reputation index of 1,513,363. High-ranking phrases in the star’s keyword analysis included “You Quiz,” “BTS,” and “Come Back Home,” while his highest-ranking related terms included “challenge,” “release,” and “model.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 71.09 percent positive reactions.

Jang Do Yeon rose to second place with a brand reputation index of 978,551, marking a 19.65 percent rise in her score since February.

Finally, Kim Jong Kook came in at a close third with a brand reputation index of 975,545 for March.

Check out the top 30 for this month below!