March Girl Group Brand Reputation Rankings Announced

Mar 14, 2021

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from February 14 to March 14.

BLACKPINK held onto their spot at the top of the list again this month with a brand reputation index of 3,672,760. High-ranking phrases in the group’s keyword analysis included “Rosé,” “On The Ground,” and “solo,” while their highest-ranking related terms included “strong,” “release,” and “comeback.” BLACKPINK’s positivity-negativity analysis revealed a score of 76.50 percent positive reactions.

Brave Girls, whose popularity is currently skyrocketing after their 2017 track “Rollin’” recently went viral, shot up to second place in the rankings this month with a brand reputation index of 3,556,213 for March.

Finally, IZ*ONE took third place for the month with a brand reputation index of 2,648,050.

Check out the top 30 for this month below!