April Variety Star Brand Reputation Rankings Announced

Apr 03, 2021

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from March 3 to April 3.

Yoo Jae Suk held onto his spot at the top of the list this month with a brand reputation index of 1,989,056, marking a 31.43 percent increase in his score since March.

High-ranking phrases in the star’s keyword analysis included “How Do You Play?”, “You Quiz,” and “Come Back Home,” while his highest-ranking related terms included “release,” “challenge,” and “donate.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 83.55 percent positive reactions.

Kim Jong Kook came in second place with a brand reputation index of 900,491, while Kang Ho Dong took third with a total index of 871,815 for April.

Check out the top 30 for this month below!