Watch: BTS, Justin Bieber, Demi Lovato, SEVENTEEN, J Balvin, And More Celebrate Partnership Between HYBE And Ithaca Holdings

HYBE x Ithaca Holdings has released a new video celebrating the recent partnership between the two companies. Earlier this month, HYBE announced that their subsidiary Big Hit America had acquired a 100 percent stake in Ithaca Holdings.

The beginning of the video outlines the structure of HYBE. The HYBE Labels division includes Big Hit Music, BE:LIFT, Source Music, Pledis Entertainment, KOZ Entertainment, X, while the HYBE Solutions division includes HYBE 360 (content production), HYBE IP (merchandise), HYBE EDU (educational content), and superb (mobile games). HYBE Platform covers Weverse Company.

Ithaca Holdings includes SB Projects and Big Machine Label Group and covers artists like Justin Bieber, Ariana Grande, J Balvin, Demi Lovato, and more.

The video included a message from HYBE CEO and chairman Bang Si Hyuk, who welcomes Ithaca Holdings as a new family member and mentions how both companies grew from a dream into world-renowned companies through creativity and innovation.

Ithaca Holdings CEO and chairman Scooter Braun also shared a message praising HYBE’s track record and anticipating their systematic influence on Ithaca Holdings’ current and future artists, as well as both companies’ further innovation in the global music industry.

Scott Borchetta, the president and CEO of Big Machine Label Group also celebrated the widening of possibilities around the world and across various sectors through the new and historic partnership.

The video also included messages from HYBE and Ithaca Holdings artists like BTS, J Balvin, Demi Lovato, SEVENTEEN, and Justin Bieber.

Check out the video with subtitles below: