April Boy Group Brand Reputation Rankings Announced

Apr 10, 2021

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from March 10 to April 10.

BTS topped the list for the 35th consecutive month with a brand reputation index of 15,938,202, marking a 45.93 percent rise in their score since March. High-ranking phrases in the group’s keyword analysis included “YouTube,” “Billboard,” and “Oricon,” while their highest-ranking related terms included “release,” “surpass,” and “record.”

NCT held onto their spot at second place for the seventh consecutive month, scoring a brand reputation index of 3,574,966 for April.

SEVENTEEN rose to third place in the rankings after seeing a 24.95 percent increase in their brand reputation index since last month. The group’s total score came out to 3,354,205 for April.

EXO came in fourth place with a brand reputation index of 2,410,094, marking a 29.61 percent rise in their score since March, while SHINee rounded out the top five for April with a total index of 2,319,673.

Check out the top 30 for this month below!