BTS Sets New YouTube Premiere Record With "Butter" MV Release

BTS has broken their own record (again) for the biggest YouTube premiere in history!

Like the release of “Dynamite” in August 2020, the music video for “Butter” was revealed on May 21 at 1 p.m. KST through a YouTube premiere, in which viewers watch a new video together. On its official blog, YouTube confirmed that the YouTube premiere of “Butter” drew over 3.9 million concurrent viewers at its peak.

This overtakes the previous world record of over 3 million concurrent viewers, which was also held by BTS with “Dynamite.” BTS now holds the records for the No. 1 and No. 2 biggest YouTube premieres in history.

YouTube is currently confirming the 24-hour view count total for “Butter,” which real time estimates put around 112,855,167 views.

Congratulations to BTS!

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