ITZY's "In The Morning" Becomes Their Fastest MV To Hit 100 Million Views

ITZY has just set a new personal record on YouTube!

On May 23 at 12:33 a.m. KST, ITZY’s music video for their latest title track “In the morning” surpassed 100 million views on YouTube, making it their fifth music video to do so following “DALLA DALLA,” “ICY,” “WANNABE,” and “Not Shy.”

ITZY originally released the music video for “In the morning” on April 30 at 1 p.m. KST, meaning that it took the song just over 22 days, 11 hours, and 30 minutes to reach the milestone.

“In the morning” is now ITZY’s fastest music video ever to hit the 100 million mark, easily breaking their previous record of one months, 10 days, and one hour set by “Not Shy” last year.

Congratulations to ITZY!

Watch the captivating music video for “In the morning” again below: