YouTube Confirms BTS's "Butter" MV Has Officially Broken All-Time Record For Most Views In 24 Hours

YouTube officially announced that BTS’s “Butter” set a new 24-hour record!

Since its release on May 21 at 1 p.m. KST, the “Butter” music video was viewed 108.2 million times in the first 24 hours, breaking the previous record held by their own “Dynamite” music video with 101.1 million views. BTS now occupies the No. 1 and No. 2 spots on YouTube’s All-Time Top 24 Hour Music Debuts.

YouTube’s official view count is often different from view counts that are measured in real time. YouTube’s official tally for “Butter” is slightly lower than the previously estimated 112.9 million views.

YouTube also confirmed that that the “Butter” music video broke the YouTube premiere record with over 3.9 million concurrent viewers at its peak, overtaking the previous world record of over 3 million concurrent viewers held by BTS’s “Dynamite.”

Congratulations, BTS!

If you haven’t already, check out BTS’s talk show “Let’s BTS” with subtitles here:

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