June Variety Star Brand Reputation Rankings Announced

Jun 05, 2021

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from May 5 to June 5.

Yoo Jae Suk held onto his spot at the top of the list this month with a brand reputation index of 2,292,066, marking a modest 8.19 percent increase in his score since May.

High-ranking phrases in Yoo Jae Suk’s keyword analysis included “Baeksang Arts Awards” and “30th anniversary of debut,” while his highest-ranking related terms included “award” and “congratulate.” The star’s positivity-negativity analysis revealed a score of 87.01 percent positive reactions.

Kim Jong Kook rose to second place in the rankings with a brand reputation index of 1,098,371, while Park Myung Soo came in third with a total score of 877,464 for June.

Check out the top 30 for this month below!