July Boy Group Brand Reputation Rankings Announced

Jul 10, 2021

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from June 10 to July 10.

BTS topped the list for the 38th consecutive month, scoring a brand reputation index of 14,995,148 for July. High-ranking phrases in the group’s keyword analysis included “Billboard,” “Butter,” and “Hot 100,” while their highest-ranking related terms included “release,” “record,” and “surpass.”

SEVENTEEN rose to second place in the rankings with a brand reputation index of 4,220,613, marking a 17.53 percent increase in their score since last month.

Meanwhile, 2PM came in third place for the month after seeing a staggering 243.44 percent rise in their brand reputation index since June. The group earned a total index of 3,557,369 for July.

Check out the top 30 for this month below!