August Star Brand Reputation Rankings Announced

Aug 16, 2021

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all stars!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from July 16 to August 16.

BTS topped the list for August with a brand reputation index of 13,098,122, earning a score considerably higher than any other star this month.

Olympic volleyball star Kim Yeon Koung took second place in the rankings with a brand reputation index of 3,584,626, proving her star power in a list mostly dominated by singers and actors. Meanwhile, trot singer Im Young Woong came in third place with a brand reputation index of 2,916,572.

BLACKPINK claimed fourth place with a total index of 2,522,776, and soccer star Son Heung Min rounded out the top five for August with a score of 2,508,474.

Check out the top 30 for this month below!