September Boy Group Brand Reputation Rankings Announced

Sep 11, 2021

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from August 11 to September 11.

BTS topped the list for the 40th consecutive month with a brand reputation index of 7,630,367 for September. High-ranking phrases in the group’s keyword analysis included “Billboard,” “China,” and “fan club,” while their highest-ranking related terms included “achieve,” “recapture,” and “halt.” BTS’s positivity-negativity analysis revealed a score of 60.71 percent positive reactions.

Stray Kids shot up to second place in the rankings after seeing an impressive 105.95 percent rise in their brand reputation index since August. The group’s total score came out to 2,446,281 for the month.

Meanwhile, NCT came in at a close third with a brand reputation index of 2,355,419 for September.

Finally, THE BOYZ took fourth place on this month’s list with a brand reputation index of 2,271,646, while SEVENTEEN rounded out the top five with a score of 2,265,192.

Check out the top 30 for this month below!