September Drama Actor Brand Reputation Rankings Announced

Sep 20, 2021

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between August 20 to September 20.

Kim Seon Ho, who is currently starring in tvN’s “Hometown Cha-Cha-Cha,” topped this month’s list with a brand reputation index of 5,551,730.

High-ranking phrases in Kim Seon Ho’s keyword analysis included “Hometown Cha-Cha-Cha,” “Shin Min Ah,” and “Lee Sang Yi,” while his highest-ranking related terms included “romantic,” “kiss,” and “sleep together.” The actor’s positivity-negativity analysis revealed a score of 78.10 percent positive reactions.

Jo Jung Suk, who recently starred in tvN’s “Hospital Playlist 2,” took second place in the rankings with a brand reputation index of 4,461,798 for September.

Shin Min Ah, who is currently starring opposite Kim Seon Ho in “Hometown Cha-Cha-Cha,” came in at a close third with a brand reputation index of 4,280,690.

Finally, “The Penthouse 3” star Kim So Yeon and “Hospital Playlist 2” leading lady Jeon Mi Do rounded out the top five at fourth and fifth places respectively.

Check out the top 30 for this month below!