October Variety Star Brand Reputation Rankings Announced

Oct 02, 2021

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from September 2 to October 2.

Yoo Jae Suk held onto his spot at the top of the list for the second consecutive month with a brand reputation index of 2,230,513. High-ranking phrases in his keyword analysis included “How Do You Play?”, “Antenna,” and “Running Man,” while his highest-ranking related terms included “release,” “confess,” and “model.” Yoo Jae Suk’s positivity-negativity analysis revealed a score of 80.01 percent positive reactions.

Kim Jong Kook maintained his position at second place in the rankings with a brand reputation index of 1,223,188, while Kim Gura rose to third place with an index of 1,170,090, marking a 46.90 percent increase in his score since September.

Check out the top 30 for this month below!