October Drama Actor Brand Reputation Rankings Announced

Oct 11, 2021

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between September 11 to October 11.

Namgoong Min, who is currently starring in MBC’s “The Veil,” topped this month’s list with a brand reputation index of 7,318,385—marking a staggering 252.87 percent increase in his score since September.

High-ranking phrases in Namgoong Min’s keyword analysis included “bulk up,” “The Veil,” and “muscle,” while his highest-ranking related terms included “powerful,” “release,” and “passionate acting.” The actor’s positivity-negativity analysis revealed a score of 84.28 percent positive reactions.

“Hometown Cha-Cha-Cha” stars Kim Seon Ho and Shin Min Ah swept the next two spots on the list, ranking second and third respectively for October. Kim Seon Ho’s brand reputation index rose 29.72 percent to 7,201,577, while Shin Min Ah’s rose 38.66 percent to 5,935,645.

Finally, “Hospital Playlist 2” stars Jo Jung Suk, Jeon Mi Do, and Kim Dae Myung rounded out the top six at fourth, fifth, and sixth places respectively.

Check out the top 30 for this month below!