October Idol Group Brand Reputation Rankings Announced

Oct 30, 2021

The Korean Business Research Institute has revealed this month’s brand reputation rankings for idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various idol groups, using big data collected from September 30 to October 29.

BTS topped this month’s list with a brand reputation index of 6,927,239. High-ranking phrases in the group’s keyword analysis included “concert,” “military,” and “ARMY,” while their highest-ranking related terms included “recognize,” “collaborate,” and “sing passionately.” BTS’s positivity-negativity analysis also revealed a score of 68.20 percent positive reactions.

aespa took second place in the rankings with a brand reputation index of 5,122,971, while BLACKPINK came in third with a total score of 4,352,159. Finally, NCT and SEVENTEEN rounded out the top five for October at fourth and fifth places respectively.

Check out the top 30 for this month below!