November Boy Group Brand Reputation Rankings Announced

Nov 13, 2021

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from October 13 to November 13.

BTS topped the list for the 42nd consecutive month with a brand reputation index of 5,955,484. High-ranking phrases in the group’s keyword analysis included “HYBE,” “concert,” and “ARMY,” while their highest-ranking related terms included “surpass,” “perform,” and “boycott.” BTS’s positivity-negativity analysis also revealed a score of 63.59 percent positive reactions.

SEVENTEEN rose to second place in the rankings with a brand reputation index of 5,129,843, marking a 45.14 percent rise in their score since October.

Meanwhile, NCT took third place on the list with a brand reputation index of 3,671,377 for November.

EXO held onto their spot at fourth place with a brand reputation index of 3,603,508, marking a 34.78 percent increase in their score since last month.

Finally, THE BOYZ rounded out the top five after seeing a 32.18 percent rise in their brand reputation index since October. The group’s total score came out to 2,457,416 for November.

Check out the top 30 for this month below!