November Girl Group Brand Reputation Rankings Announced

Nov 14, 2021

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from October 14 to November 14.

BLACKPINK held onto their spot at the top of the list this month with a brand reputation index of 4,657,273. High-ranking phrases in the group’s keyword analysis included “Jennie,” “Lisa,” and “Billboard,” while their highest-ranking related terms included “enter,” “success,” and “daring.” BLACKPINK’s positivity-negativity analysis also revealed a score of 75.62 percent positive reactions.

Meanwhile, aespa similarly maintained their position at second place with a brand reputation index of 3,353,840 for November.

TWICE rose to third place in this month’s rankings with a brand reputation index of 2,886,367, marking a 12.28 percent increase in their score since October.

Girls’ Generation took fourth place for November with a brand reputation index of 2,352,721, while Red Velvet rounded out the top five with a total score of 1,979,555.

Check out the top 30 for this month below!