December Boy Group Brand Reputation Rankings Announced

Dec 11, 2021

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from November 11 to December 11.

BTS topped the list for the 43rd consecutive month with a brand reputation index of 8,730,664, marking a 46.60 percent rise in their score since November.

High-ranking phrases in BTS’s keyword analysis included “Super Tuna,” “Instagram,” and “ARMY,” while their highest-ranking related terms included “award,” “selected,” and “surpass.” The group’s positivity-negativity analysis also revealed a score of 87.90 percent positive reactions.

SEVENTEEN held onto their spot at second place with a brand reputation index of 3,541,815 for December.

Meanwhile, EXO rose to third place in the rankings with a brand reputation index of 2,592,445.

MONSTA X came in at a close fourth with a brand reputation index of 2,581,681, marking a 59.37 percent increase in their score since last month, and NCT rounded out the top five with a brand reputation index of 2,396,510 for December.

Check out the top 30 for this month below!