January Boy Group Brand Reputation Rankings Announced

Jan 08, 2022

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from December 8, 2021 to January 8, 2022.

BTS topped the list for the 44th consecutive month with a brand reputation index of 11,027,000, marking a 26.30 percent rise in their score since December.

High-ranking phrases in BTS’s keyword analysis included “Billboard,” “Oricon,” and “COVID,” while their highest-ranking related terms included “award,” “donate,” and “recover.” The group’s positivity-negativity analysis also revealed a score of 69.29 percent positive reactions.

SEVENTEEN also maintained their position at second place with a brand reputation index of 3,665,984, marking a 3.51 percent increase in their score since last month.

NCT came in at a close third with a brand reputation index of 3,643,859, enjoying a 52.05 percent rise in their score since December.

Wanna One re-entered the rankings with a brand reputation index of 2,944,370, while EXO rounded out the top five with a total score of 2,447,571 for January.

Check out the top 30 for this month below!