January Girl Group Brand Reputation Rankings Announced

Jan 09, 2022

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from December 9, 2021 to January 8, 2022.

BLACKPINK held onto their spot at the top of the list with a brand reputation index of 5,619,627, marking an 8.42 percent rise in their score since December. High-ranking phrases in the group’s keyword analysis included “BLACKPINK The Movie,” “BLINK,” and “Snowdrop,” while their highest-ranking related terms included “release,” “surpass,” and “controversy.”

IVE came in at a close second as they made a splashy debut on the list with a brand reputation index of 5,442,980. January marked the first month that the rookie girl group was included in the Korean Business Research Institute’s rankings.

aespa maintained their position at third place with a brand reputation index of 3,497,177, marking a 27.08 percent increase in their score since last month.

TWICE took fourth place with a brand reputation index of 3,067,624, while Red Velvet rounded out the top five with a total index of 2,547,622 for January.

Check out the top 30 for this month below!