January Drama Actor Brand Reputation Rankings Announced

Jan 29, 2022

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between December 29, 2021 and January 28, 2022.

Choi Woo Shik, who recently starred in the SBS rom-com “Our Beloved Summer,” topped this month’s list with a brand reputation index of 6,556,797, while his co-star Kim Da Mi took second place with an index of 5,337,173.

High-ranking phrases in Choi Woo Shik’s keyword analysis included “Kim Da Mi,” “Choi Woong,” and “heart fluttering,” while his highest-ranking related terms included “dating,” “kiss,” and “love.” The actor’s positivity-negativity analysis revealed a score of 77.01 percent positive reactions.

Ji Hyun Woo, who is currently starring in KBS 2TV’s hit drama “Young Lady and Gentleman,” claimed third place on the list with a brand reputation index of 4,523,681, and his co-star Lee Se Hee followed in fifth place with a total index of 3,065,105.

Finally, “Snowdrop” star Jung Hae In came in fourth place for January with a brand reputation index of 4,306,112.

Check out the top 30 for this month below!