January Star Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for all stars!
The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from December 30, 2021 to January 30, 2022.
BTS rose to the top of this month’s list with a brand reputation index of 10,928,491, marking a 7.78 percent rise in their score since December.
Meanwhile, trot singer Lim Young Woong took second place in the rankings with a brand reputation index of 9,208,493 for January.
BLACKPINK climbed to third place after seeing a 25.29 percent increase in their brand reputation index for a total score of 8,125,164.
Finally, soccer star Son Heung Min claimed fourth place with a brand reputation index of 6,553,626, while IU came in at a close fifth with an index of 6,544,858 for January.
Check out the top 30 for this month below!
- BTS
- Lim Young Woong
- BLACKPINK
- Son Heung Min
- IU
- Kang Daniel
- Yoo Jae Suk
- 2PM’s Lee Junho
- Choi Woo Shik
- Lee Chan Won
- TWICE
- EXO
- Kim Da Mi
- Red Velvet
- NCT
- SEVENTEEN
- Lee Se Young
- Girls’ Generation
- Apink
- Song Hye Kyo
- aespa
- Ji Hyun Woo
- Oh My Girl
- Lee Jung Jae
- Gong Yoo
- Kim Jong Kook
- Lee Seung Gi
- Jung Hae In
- Lee Sang Min
- Noh Jung Ui
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