February Girl Group Brand Reputation Rankings Announced

Feb 13, 2022

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from January 13 to February 12.

BLACKPINK held onto their spot at the top of the list this month with a brand reputation index of 4,913,943 for February. High-ranking phrases in the group’s keyword analysis included “YouTube,” “Instagram,” and “Jennie,” while their highest-ranking related terms included “model,” “surpass,” and “record.” BLACKPINK’s positivity-negativity analysis also revealed a score of 70.61 percent positive reactions.

aespa took second place in the rankings with a brand reputation index of 2,971,114, while Red Velvet rose to third place with a total index of 2,644,680.

TWICE came in at a close fourth with a brand reputation index of 2,580,292, and Apink rounded out the top five with an index of 2,574,758 for February.

Check out the top 30 for this month below!