February Boy Group Member Brand Reputation Rankings Announced

Feb 19, 2022

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 703 boy group members, using big data collected from January 19 to February 18.

BTS’s Jimin climbed back up to the top of the list this month with a brand reputation index of 7,258,554, marking a modest 1.23 percent rise in his score since January.

High-ranking phrases in Jimin’s keyword analysis included “Instagram,” “honorary diploma,” and “appendix surgery,” while his highest-ranking related terms included “recover,” “return,” and “surpass.” His positivity-negativity analysis also revealed a score of 85.61 percent positive reactions.

Wanna One’s Kang Daniel rose to second place for February with a brand reputation index of 7,071,135, marking a 31.98 percent increase in his score since last month.

Meanwhile, 2PM’s Lee Junho came in third place with a brand reputation index of 4,741,167.

Finally, BTS swept the next three spots on the list, with V, Jin, and Jungkook claiming fourth, fifth, and sixth places respectively.

Check out the top 30 for this month below!