March Drama Actor Brand Reputation Rankings Announced

Mar 05, 2022

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between February 6 and March 6.

Son Ye Jin, who is currently starring in the JTBC drama “Thirty-Nine,” topped this month’s list with a brand reputation index of 6,510,613. High-ranking phrases in her keyword analysis included “Hyun Bin,” “Jeon Mi Do,” and “Kim Ji Hyun,” while her highest-ranking related terms included “marry,” “announce,” and “hot.” The actress’s positivity-negativity analysis revealed a score of 82.89 percent positive reactions.

The stars of tvN’s “Twenty Five, Twenty One” swept the next two spots on the list: Kim Tae Ri took second place for March with a brand reputation index of 5,380,605, while her co-star Nam Joo Hyuk followed in third with a total index of 4,824,060.

Finally, “Forecasting Love and Weather” stars Song Kang and Park Min Young came in at fourth and fifth places respectively.

Check out the top 30 for this month below!