March Boy Group Brand Reputation Rankings Announced

Mar 12, 2022

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from February 12 to March 12.

BTS topped the list for the 46th consecutive month with a brand reputation index of 11,704,137. High-ranking phrases in BTS’s keyword analysis included “concert,” “Jamsil Stadium,” and “ARMY,” while their highest-ranking related terms included “perform,” “hold,” and “be together.” The group’s positivity-negativity analysis also revealed a score of 76.05 percent positive reactions.

BTOB rose to second place in the rankings with a brand reputation index of 3,857,051, marking a whopping 136.95 percent rise in their score since February.

Meanwhile, SEVENTEEN held onto their spot at third place with a brand reputation index of 3,408,409.

EXO came in fourth place with a brand reputation index of 2,601,321, and NCT followed close behind with a brand reputation index of 2,318,403.

Check out the top 30 for this month below!