March Girl Group Brand Reputation Rankings Announced

Mar 13, 2022

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from February 13 to March 13.

BLACKPINK held onto their spot at the top of the list this month with a brand reputation index of 4,152,893. High-ranking phrases in the group’s keyword analysis included “schedule abroad,” “fashion,” and “model,” while their highest-ranking related terms included “release,” “recover,” and “selected.” BLACKPINK’s positivity-negativity analysis also revealed a score of 67.89 percent positive reactions.

Apink rose to second place in this month’s rankings with a brand reputation index of 3,901,932, marking a 51.55 percent increase in their score since February.

Meanwhile, Girls’ Generation climbed to third place with a brand reputation index of 3,390,267, marking a 34.64 percent rise in their score since last month.

Finally, TWICE and Red Velvet rounded out the top five for March at fourth and fifth places respectively.

Check out the top 30 for this month below!