May Variety Star Brand Reputation Rankings Announced

May 01, 2022

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from April 1 to May 1.

Kim Joon Ho, who recently went public with his relationship with fellow comedian Kim Ji Min, topped this month’s list with a brand reputation index of 2,716,309, marking a whopping 188.77 percent increase in his score since April.

High-ranking phrases in Kim Joon Ho’s keyword analysis included “Dolsing Fourmen,” “My Little Old Boy,” and “Kim Ji Min,” while his highest-ranking related terms included “love,” “confess,” and “remarry.”

Kim Jong Kook rose to second place in the rankings with a brand reputation index of 2,369,130, marking a 51.17 percent rise in his score since last month.

Yoo Jae Suk took third place for May with a brand reputation index of 1,912,143, while Lee Sang Min and Lee Seung Gi rounded out the top five at fourth and fifth places respectively.

Check out the top 30 for this month below!