May Girl Group Brand Reputation Rankings Announced

May 08, 2022

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from April 8 to May 8.

IVE rose to the top of this month’s list with a brand reputation index of 3,896,773, marking an impressive 71.91 percent increase in their score since April.

High-ranking phrases in IVE’s keyword analysis included “LOVE DIVE,” “Billboard,” and “YouTube,” while their highest-ranking related terms included “flawless,” “charming,” and “bold.” The group’s positivity-negativity analysis also revealed a score of 76.33 percent positive reactions.

(G)I-DLE came in at a close second with a brand reputation index of 3,566,325, while BLACKPINK took third place for the month with a total index of 3,185,684.

Finally, WJSN and Red Velvet rounded out the top five for May at fourth and fifth places respectively.

Check out the top 30 for this month below!