May Singer Brand Reputation Rankings Announced

May 21, 2022

The Korean Business Research Institute has revealed this month’s brand reputation rankings for singers!

The rankings were determined through an analysis of singers’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from April 21 to May 21.

Lim Young Woong topped this month’s list with a brand reputation index of 11,925,044, marking a 46.12 percent increase in his score since April.

BTS came in at a close second with a brand reputation index of 11,418,407, marking a 4.79 percent rise in their score since last month.

Meanwhile, PSY entered the rankings at third place with a brand reputation index of 10,749,221.

IU rose to fourth place after seeing a 40.89 percent increase in her brand reputation index since April, bringing her total score for May to 5,509,352.

Finally, BLACKPINK rounded out the top five with a brand reputation index of 4,373,330, marking a 97.89 percent increase in their score since April.

Check out the top 30 for this month below!