BLACKPINK's Jisoo Officially Named Cartier's Newest Global Brand Ambassador

BLACKPINK’s Jisoo is officially the new face of Cartier!

On May 24, Cartier announced that Jisoo had been chosen as the newest global ambassador for the French luxury jewelry and watch brand.

Arnaud Carrez, the Senior Vice President and Chief Marketing Officer of Cartier, remarked, “When we wanted to embody the magnetic aura of the panther, our attention was instinctively drawn to Jisoo. With her self-assured style, she is the voice of a new generation of creatives who dare to show their different talents. She is an artist who takes on her role with great creative freedom, never limiting herself.”

Meanwhile, Jisoo commented, “I’m delighted to be part of Cartier’s grand journey. It’s a truly meaningful honor for me to become a member of the Panthère community, in which each and every individual has their own unique and distinctive color. I’m looking forward to being able to share Panthère’s beauty with many people.”

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