May Star Brand Reputation Rankings Announced

May 29, 2022

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all stars!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from April 29 to May 29.

Soccer star Son Heung Min topped this month’s list with a brand reputation index of 19,683,035, marking a whopping 230.48 percent increase in his score since April.

Lim Young Woong held onto his spot at second place with a brand reputation index of 9,786,918, marking a 15.13 percent rise in his score since last month.

Meanwhile, BTS took third place in the rankings with a brand reputation index of 8,132,704.

PSY rose to fourth place after seeing an 80.02 percent increase in his brand reputation index since April. His total index came out to 6,814,988 for May.

Finally, IU rounded out the top five for May with a brand reputation index of 6,716,331, marking a 24.07 percent rise in her score since last month.

Check out the top 30 for this month below!