June Drama Actor Brand Reputation Rankings Announced

Jun 05, 2022

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between May 5 to June 6.

Son Suk Ku, who recently starred in JTBC’s “My Liberation Notes,” topped this month’s list with a brand reputation index of 4,323,087. High-ranking phrases in his keyword analysis included “Mr. Gu,” “Liberation Notes,” and “Kim Ji Won,” while his highest-ranking related terms included “worship,” “thankful,” and “act passionately.” The actor’s positivity-negativity analysis revealed a score of 84.57 percent positive reactions.

Lee Byung Hun took second place for June with a brand reputation index of 2,615,212, while his “Our Blues” co-star Shin Min Ah followed in third with a total index of 2,420,996.

Lee Joon Gi, who recently starred in SBS’s “Again My Life,” came in at a close fourth with a brand reputation index of 2,306,450.

Finally, “My Liberation Notes” star Lee Min Ki rounded out the top five with a brand reputation index of 2,019,927 for June.

Check out the top 30 for this month below!