June Advertisement Model Brand Reputation Rankings Revealed

Jun 06, 2022

The Korean Business Research Institute has announced this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from May 6 to June 6. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for June.

IU topped this month’s list with a brand reputation index of 3,516,545. High-ranking phrases in her keyword analysis included “Cannes Film Festival,” “Broker,” and “LILAC,” while her highest-ranking related terms included “appear,” and “release,” and “donate.” IU’s positivity-negativity analysis also revealed a score of 78.80 percent positive reactions.

Soccer star Son Heung Min came in at a close second with a brand reputation index of 3,273,492 for June.

BTS took third place with a brand reputation index of 2,321,403, while Lim Young Woong followed in fourth with a total index of 1,633,980.

Finally, Gong Yoo rounded out the top five for June with a brand reputation index of 1,340,136.

Check out this month’s top 30 below!