June Boy Group Brand Reputation Rankings Announced

Jun 11, 2022

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from May 11 to June 11.

BTS topped the list for the 49th consecutive month with a brand reputation index of 11,581,981, marking a slight increase of 0.08 percent since May. High-ranking phrases in BTS’s keyword analysis included “Proof,” “ARMY,” and “White House,” while their highest-ranking related terms included “release,” “visit,” and “appear.” The group’s positivity-negativity analysis also revealed a high score of 94.33 percent positive reactions.

Meanwhile, SEVENTEEN rose to second place after seeing a whopping 144.88 percent increase in their brand reputation index since last month. The group’s total score came out to 5,823,248 for June.

EXO climbed to third place with a brand reputation index of 2,916,453, marking a 38.25 percent rise in their score since May.

BIGBANG took fourth place in the rankings with a brand reputation index of 2,698,449, and NCT came in at a close fifth with a total index of 2,663,252.

Check out the top 29 for this month below!