July Variety Star Brand Reputation Rankings Announced

Jul 02, 2022

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from June 2 to July 1.

Yoo Jae Suk held onto his spot at the top of the list this month with a brand reputation index of 2,569,823, marking a 31.12 percent increase in his score since June. High-ranking phrases in his keyword analysis included “PLAYou,” “Running Man,” and “Song Hae,” while his highest-ranking related terms included “release,” “donate,” and “carry the coffin.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 83.92 percent positive reactions.

Kim Jong Kook rose to second place in the rankings with a brand reputation index of 1,594,090, while Kang Ho Dong climbed to third place with a total index of 1,355,385.

Finally, Jo Se Ho and Lee Seung Gi rounded out the top five for July at fourth and fifth places respectively.

Check out the top 30 for this month below!