July Boy Group Brand Reputation Rankings Announced

Jul 09, 2022

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from June 9 to July 8.

BTS topped the list for the 50th consecutive month with a brand reputation index of 5,786,587, marking a 50.04 percent decrease in their score since last month. High-ranking phrases in BTS’s keyword analysis included “Proof,” “J-Hope,” and “Jungkook,” while their highest-ranking related terms included “promote,” “release,” and “respond.” The group’s positivity-negativity analysis also revealed a high score of 60.89 percent positive reactions.

SEVENTEEN held onto their spot at second place with a brand reputation index of 3,911,076, marking a 32.84 percent decrease in their score since June.

NCT rose to third place for July with a brand reputation index of 2,326,899, despite seeing a 12.63 percent decrease in their score since last month.

Finally, ASTRO and MONSTA X rounded out the top five at fourth and fifth places respectively.

Check out the top 30 for this month below!