July Boy Group Member Brand Reputation Rankings Announced

Jul 16, 2022

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 703 boy group members, using big data collected from June 16 to July 16.

BTS’s Jimin climbed back up to the top of the list this month, marking his 42nd non-consecutive month at No. 1. His brand reputation index for July came out to 6,130,231, marking a 21.42 percent rise in his score since June.

High-ranking phrases in Jimin’s keyword analysis included “ARMY,” “With You,” and “Instagram,” while his highest-ranking related terms included “record,” “release,” and “surpass.” Jimin’s positivity-negativity analysis also revealed a score of 85.08 percent positive reactions.

Wanna One’s Kang Daniel took second place in the rankings with a brand reputation index of 5,317,589, marking a slight increase of 1.21 percent in his score since last month.

BTS’s Jungkook rose to third place with a brand reputation index of 4,321,998, while ASTRO’s Cha Eun Woo came in at a close fourth with a total index of 4,185,536.

Finally, BTS’s V rounded out the top five for July with a brand reputation index of 4,009,434.

Check out the top 30 for this month below!