July Drama Actor Brand Reputation Rankings Announced

Jul 29, 2022

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between June 30 and July 30.

The stars of ENA’s hit drama “Extraordinary Attorney Woo” swept the top three spots on this month’s list. Leading lady Park Eun Bin topped the rankings with a staggering brand reputation index of 17,304,704, putting her far ahead of any of the actors on the list.

High-ranking phrases in Park Eun Bin’s keyword analysis included “whale,” “Woo Young Woo,” and “attorney,” while her highest-ranking related terms included “lovely,” “perfect,” and “cute.” The actress’s positivity-negativity analysis also revealed a high score of 95.04 percent positive reactions.

Kang Tae Oh took second place in the rankings with a brand reputation index of 5,263,126, while his co-star Kang Ki Young followed in third with a total index of 3,754,333 for July.

“Why Her?” star Seo Hyun Jin came in at a close fourth with a brand reputation index of 3,299,098, and “Alchemy of Souls” lead Lee Jae Wook rounded out the top five with a score of 2,666,819.

Check out the top 30 for this month below!