August Boy Group Brand Reputation Rankings Announced

Aug 13, 2022

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from July 13 to August 13.

BTS topped the list for the 51st consecutive month with a brand reputation index of 7,989,686, marking a 38.07 percent increase in their score since July. High-ranking phrases in BTS’s keyword analysis included “J-Hope,” “Jimin,” and “Jungkook,” while their highest-ranking related terms included “resume,” “appear,” and “surpass.” The group’s positivity-negativity analysis also revealed a score of 60.05 percent positive reactions.

SEVENTEEN held onto their spot at second place with a brand reputation index of 4,611,799, marking a 17.92 percent rise in their score since last month.

NCT also maintained their position at third place with a brand reputation index of 2,574,617, marking a 10.65 percent increase in their score since July.

WINNER came in at a close fourth after seeing a 57.42 percent increase in their brand reputation index since last month, bringing their total score to 2,308,073 for August.

Finally, EXO rounded out the top five with a brand reputation index of 2,295,026, marking a staggering 155.69 percent increase in their score since July.

Check out the top 30 for this month below!